Businesses must ensure their landing pages make excellent use of search engine optimisation tactics.
Marketing commentator, Mikal E Belicove, in an article for Entreprenuers.com, explains how the page title and heading should include keywords that people are likely to search in order to find a product or service you deliver.
In his opinion, homepages should not be packed with multiple messages, calls to action and navigation as it can distract visitors.
Instead they should act like a store display, showcasing services and products and encouraging visitors to buy.
Mr Belicove carries onto say that online businesses are also advised to showcase a wide range of products on their
website following a comment from Sam Tilston of online memory store, zoombits stating that "Google loves large websites".
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