Mobile commerce continues to perform at its best level when implemented by internet web design on sites which first originated on a purely online basis.
The research comes from internet marketing data firm eDigitalResearch, who say that in their assessment of UK mobile websites, Play and Amazon continued to dominate in the major categories.
However, other retailers who have decided to
create a website for mobile, such as Marks and Spencer, earned praise for their strong product information and ease of navigation.
Director at eDigitalResearch, Chris Russell, said: "While still in its infancy, this is an exciting time for mCommerce - which has huge potential."
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